A documentary shoot in the slums of Nairobi really opened her eyes to the environmental crisis we are facing. With no waste removal programs in place, the streets of Nairobi were littered with mountains of plastic. That experience changed her and planted a seed which sprouted on January 20th, 2020 when she woke up with the idea to open a Refillery in home of Creemore, Ontario. The doors opened on The Creemore Refillery six weeks later in a 200 square foot tire shed That experience changed her and planted a seed which sprouted on January 20th, 2020 when she woke up with the idea to open a Refillery in home of Creemore, Ontario. The doors opened on The Creemore Refillery six weeks later in a 200 square foot tire shed.

With no retail experience, Jacquie leaned into her producing skills (some of her credits include The Amazing Race, Mantracker, CBC’s Arctic Vets and Still Standing and Netflix Series “Restaurants on the Edge”). By virtue of going plastic-free in her own life, she had been doing all the research already. She’d been asking all the right questions. She knew which suppliers she could hold accountable for their waste and set out to build a “mission-first” business. The Refillery moved out of the tire shed on July 1st, 2020 and in its new location, the (recently rebranded) The Keep Refillery Creemore, has become the jewel of the main street. 

Offering a plastic-free lifestyle to her community wasn’t enough, however. Jacquie opened The Keep Refillery Meaford in May of 2021 and The Keep Refillery Kingston in December 2021. The plan is to offer this plastic-free living to communities all across North America. Jacquie, along with her husband Andrew, (a former film/TV director who serves as Vice-President of the company) are teaming up with purpose-driven business heavyweights Nicole Vollebregt (former SVP of Global Purpose at Adidas), Christine Day (former CEO of Lululemon) and Paul Hollands (former CEO of A&W) to do just that.

Prior to co-founding The Keep, Andrew spent 20 years directing some of the biggest shows on Canadian television including Still Standing & Mantracker. Andrew uses his finely-honed storytelling and communication skills to help educate people on why it is so important to change the way they think about plastic.

Andrew heads up our emerging hospitality division where he hopes to put a major dent in the enormous amount of waste being created by hotels.

He is also the genius behind our blog, “Why We Keep Trying”, which underscores The Keep's primary goal of eliminating single use plastics.

"After learning about The Keep and its mission, I realized a lot of my views aligned with theirs and I had to be a part of the team. I'm so excited to be on my plastic free journey and I learn something new every day. Come refill with me!"

"I recently graduated from St. Lawrence College with a diploma in Advertising and Marketing Communications and am so grateful to be able to use what I have learned, along with my passion for the environment, in my position as Manager of The Keep Kingston. Come and refill with me! "

With dreams of rising to the ranks of Vice President, she spent 10 years climbing the corporate ladder in various Sales and Marketing leadership roles.

At the same time, she and her partner were also developing their homesteading skills on a half-acre lot. Eventually outgrowing that property, they upsized to a full-scale farm in the quant town of Creemore, fulfilling one of Meg’s lifelong dreams.

Outside of work, Meg had dedicated herself to becoming a steward of the earth, using regenerative practices to raise chickens, tending to bees and grow organic produce. Nothing made her happier than having her hands in the dirt, tending to the earth. But, she started feeling unsettled with her corporate career and how she was impacting the plant. A small voice in the back of her mind was whispering that a change was needed. The whispers suggested that perhaps she could leverage the skills and knowledge she had been building, both inside and outside of work, to help the world. And thus, she took a leap, leaving her career to join The Keep Refillery. 

Meg is wildly passionate about repairing the damage we have inflicted on Mother Nature and believes whole-heartedly in The Keep’s Mission. She is thrilled to be part of a team that is helping communities throughout Canada reduce their waste and eliminate single use plastic!

With dreams of rising to the ranks of Vice President, she spent 10 years climbing the corporate ladder in various Sales and Marketing leadership roles.

At the same time, she and her partner were also developing their homesteading skills on a half-acre lot. Eventually outgrowing that property, they upsized to a full-scale farm in the quaint town of Creemore, fulfilling one of Meg’s lifelong dreams.

Outside of work, Meg had dedicated herself to becoming a steward of the earth, using regenerative practices to raise chickens, tending to bees and grow organic produce. Nothing made her happier than having her hands in the dirt, tending to the earth. But, she started feeling unsettled with her corporate career and how she was impacting the plant. A small voice in the back of her mind was whispering that a change was needed. The whispers suggested that perhaps she could leverage the skills and knowledge she had been building, both inside and outside of work, to help the world. And thus, she took a leap, leaving her career to join The Keep Refillery. 

Meg is wildly passionate about repairing the damage we have inflicted on Mother Nature and believes whole-heartedly in The Keep’s Mission. She is thrilled to be part of a team that is helping communities throughout Canada reduce their waste and eliminate single use plastic!

"I want refilling to be the norm for my kids. I want them to be more aware of the waste they are producing." 

"I have noticed how excited our little community of Meaford has gotten since we opened a Refillery here. Everyone is so ready for this change because they know that what they have been doing for 20 years, isn't working." 

"It fills my cup (see what I did there) knowing that every single day I am a part of a bigger mission, and one that has such a positive end result. We are making a difference; We are the change."

"KEEP THE VIBE GOING AND KEEP REFILLING XO"

"I want refilling to be the norm for my kids. I want them to be more aware of the waste they are producing." 

"I have noticed how excited our little community of Meaford has gotten since we opened a Refillery here. Everyone is so ready for this change because they know that what they have been doing for 20 years, isn't working."

"It fills my cup (see what I did there) knowing that every single day I am a part of a bigger mission, and one that has such a positive end result. We are making a difference; We are the change." 

"KEEP THE VIBE GOING AND KEEP REFILLING XO"